I just had another great thought you could implement to get your little one reading more
Holiday / Summer or Anytime reading incentives
You can sign up for a summer reading program at pretty much any library in the country. If your local library does not have a summer reading program, then create one at home, with rewards for reading books. You can use a Monopoly (or Life) board and allow your child to move one space for each book he reads. Or if you want to have more fun, let him roll the dice each time he reads a book and have prizes available for passing certain points.
Make sure the rewards are something very desirable. If your child values time with you more than toys, then set a date together doing his favorite thing. If he values a certain toy, let him earn it. Or let him earn a chance to get out of his regular chores. Take him to his favorite restaurant. Just have fun with it and he /she will, too.
Another trick up your sleeve to get your child reading